Cannabis, new “eldorado” of cosmetics

Cannabis - CBD - Leaf

Benefiting from a legal loophole on the cosmetic exploitation of cannabidiol, a non-psychoactive ingredient of cannabis, new entrants are rushing to the Cannabis market at the expense of historical actors.

New entrants in Cannabis CBD

Where Cannabis is legal, the trend is extremely strong. Many small cosmetic players are rushing into the cannabidiol (CBD) market. A non-psychoactive molecule of cannabis around which there is a legal blur.

“The trend of CBD in North America is huge,” says Romain Lemeunier, head of the Swiss giant Givaudan. Most historic cosmetics manufacturers has not entered the market yet. “At Givaudan we do not do it, we took a very cautious position because of the legal and regulatory uncertainties” around this substance, he adds.

Some brands such as Kiehl’s (L’Oreal), Origins (Estée Lauder) or Murad (Unilever), however, launch ranges of skincare products based on hemp oil that is allowed. It is “likely” that all major industry groups will spend the next five years in CBD, once the regulations are clarified, says Euromonitor.

Antioxidant, anti-inflammatory and relaxing

Euromonitor considers Cannabis as “the new superhero of beauty ingredients“. It would have anti-oxidant, anti-inflammatory and relaxing properties.
In the meantime, new entrants started exploiting this emerging market. They can now go on a crusade against the contradictions between European regulation and the stricter positions of some states.


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